Agency portfolio

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Agency MD for 10 years working across the US, Europe and Asia.

Developed the broadcast strategy for a Davos sponsor delivering 50% share of voice
Transformed a global brand's corporate website into a story-telling destination resulting in 10x increase in engagement
Activated an Olympic sponsorship resulting in billions of impressions
Raised the profile of automotive brand CEOs with media coverage dominating the motor shows.

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TESTIMONIALS

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"Matt has proven time and time again, that he is a highly passionate media expert that enriches any project not only on a professional, but also on a personal level."

Bugatti Automobiles S.A.S.

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"I worked with Matt for over ten years and always found him to be a first rate communications professional. He has a broad range of skills, an excellent "bed side" manner and a meticulous approach to his work. Matt and I worked together in some very high pressure environments and he always remained calm, no problem was too much trouble for him and he was both responsible and flexible with a sometimes very demanding client. Matt's main strength is that he is full of new ideas, looking for ways to increase the impact of the projects that we worked on (without increasing the cost) and keen to learn and try new things. I would not hesitate to work with Matt again in the future."

PricewaterhouseCoopers

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"Doing several project together with Matt was a win win deal: the pleasure of working with a friendly and competent person and the satisfaction of achieving the goals."

Automobili Lamborghini

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"I have known and worked with Matt for over 20 years in my communication roles at both Fiat Group and, latterly, CNH Industrial. Matt is one of those rare creatives that never over-promises, delivers to brief and budget and provides valuable guidance before you hit the speed bumps. All this without ever losing composure."

CNH Industrial NV

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PROJECTS

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PWC

50% Share of voice at Davos

Transformed PwC’s Annual Global CEO Survey presentation delivered by the Global Chairman at Davos. New live TV show format with daily news reporting over the week resulted in a 52% share of voice among professional service firms.

IKEA

Digital transformation

Won and led a project to build a news and views channel integrated into IKEA’s corporate website. Simplified workflow, processes and reporting to drive engagement and content throughput.

ADIDAS

Helping adidas become the most talked-about brand

Tasked by adidas to be the most talked-about brand at the FIFA World Cup in South Africa 2010. Led the creation of a new channel and subsequent re-iterations which consistently won global awards from Ragan, Bulldog, PR Daily, Digital Impact, World Media Festival and more over the next decade

AUTOMOBILI LAMBORGHINI

Account expansion within the world's largest auto-maker

Won the bid to support the launch of the Lamborghini Aventador at the Geneva Motor Show. Subsequently retained to manage the broadcast profile for their Chairman and Chief Executive Officer. Expanded the VW account portfolio to include Bugatti, Porsche and SEAT.

BUGATTI

Dominating high profile events

Led earned and owned broadcast campaign to introduce the Bugatti Divo at the Monterey Car Week, California

CNH INDUSTRIAL

Brand building through stories

Conceived and executed a content strategy to explain the newly listed corporation through episodic brand stories.

SPORTS SPONSORSHIP

Matching newsmakers with the media

Listed on US patent as one of 6 inventors of thenewsmarket.com, launched at the Sydney Olympics to connect newsmakers with the news media. Sport sponsors, federations and rights holder continued as major clients. Personally led the adidas, European Championship, Volvo Ocean Race and P&G (Thank You Mom Olympic sponsorship) accounts, working at board level to lead digital and content projects delivering billions of media impressions